Buy Diverse
Dedicated to supporting minority-owned businesses, Buy Diverse serves as a prominent platform in fostering their reach and exposure. Its mission revolves around assisting businesses in effectively marketing their products and services, providing comprehensive sales training, and fostering valuable connections with companies.
My involvement began with the Art Direction phase, where I crafted the logo and developed initial style guides to establish a cohesive visual language. Subsequently, I took on the responsibility of UI design production, ensuring a seamless and engaging user experience throughout the platform.
UI Design
Interaction Design
The visual language was conceived to represent diversity and different cultures. The logo symbolizes inclusivity and unity, while the color palette celebrates the vibrancy of various cultures. Unique textures were incorporated to add depth, reflecting the diverse backgrounds within the Buy Diverse community.
During the UI production phase, we established a comprehensive component library, laying the foundation for a cohesive design system. The website was developed to be fully responsive, ensuring seamless user experiences across devices. Additionally, we set up the initial style guide to establish clear design rules, fostering consistency throughout the interface.
